Sun Outdoors: The New Brand Identity of a Leading Outdoor Hospitality Company
Sun Outdoors is a division of Sun Communities Inc., a publicly traded real estate investment trust (REIT) that owns and operates over 580 properties across the US, Canada and Puerto Rico. The company changed its name from Sun RV Resorts to Sun Outdoors in November 2021 to better reflect its mission of offering guests exceptional and transformative outdoor experiences.
The History of Sun Communities Inc.
Sun Communities Inc. was founded in 1975 as a company that acquired, operated, developed and expanded manufactured housing communities. In December 1993, the company became a public company through an initial public offering. In 1996, the company established Sun RV Resorts as its RV resort division, providing guests with a variety of ways to stay and enjoy the outdoors. Over the years, the company has grown its portfolio through acquisitions and partnerships with some of the most renowned brands in the outdoor industry, such as KOA, Jellystone Park, Thousand Trails, Encore and more. In 2020, the company entered the marina business by acquiring Safe Harbor Marinas for $2.11 billion. In 2021, the company expanded its international presence by acquiring Park Holidays UK for $1.3 billion. On Nov. 16, 2021, the company rebranded Sun RV Resorts to Sun Outdoors.
The Services and Products of Sun Outdoors
Sun Outdoors offers guests a variety of ways to stay and enjoy the outdoors, from RV and tent camping sites to vacation rentals and homes with excellent amenities. The company caters to different preferences and needs of guests, from beach getaways to mountain adventures to wine tasting tours.
Sun Outdoors also collaborates with some of the most prestigious brands in the outdoor industry, such as KOA, Jellystone Park, Thousand Trails, Encore and more. These collaborations enable Sun Outdoors to offer guests access to exclusive benefits and discounts, as well as a network of quality resorts across the country.
One of the distinctive features of Sun Outdoors is its app, which allows guests to conveniently find and book their ideal resort, check-in and out online, access resort information and activities, and more. The app also allows guests to earn rewards points for every stay, which can be redeemed for free nights or gift cards.
As of 2021, Sun Outdoors has over 300 locations in the United States, covering 38 states from coast to coast. Some of the most popular destinations include Florida, California, Texas, Arizona and Colorado. Sun Outdoors also has 17 locations in Ontario, Canada, offering guests an opportunity to explore the natural beauty of the Great Lakes region.
Sun Outdoors is not just a place to stay. It is a community of outdoor enthusiasts who share a passion for adventure and discovery. With Sun Outdoors, guests can find their sunnier side and create memories that last a lifetime.